Wednesday, September 3, 2014

How to Market Test a New Idea

“So,” the executive sponsor of the new growth effort said. “What do we do now?” It was the end of a meeting reviewing progress on a promising initiative to bring a new health service to apartment dwellers in crowded, emerging-market cities. A significant portion of customers who had been shown a brochure describing the service [...]

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Expertise: Business Model Innovation, Disruptive Innovation | Comments (0)

Tuesday, June 17, 2014

Five Ways to Evaluate the Performance of Innovation Teams (When Operating under Lots Assumptions but Little Knowledge)

Companies are increasingly asking us how they should evaluate individuals and teams charged with creating future growth platforms. The question is fraught with complexity, because this kind of work calls upon a skill that doesn’t come naturally to most of us: dealing with an environment with lots of assumptions but little real knowledge. That’s what [...]

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Expertise: Culture of Innovation, Emergent Strategy, Risk Management | Comments (0)

Monday, June 16, 2014

Why Would Amazon Want to Sell a Mobile Phone?

If you believe the rumors, is going to enter the mobile phone business this week, with most pundits guessing that a mysterious video suggest that it will release a phone with novel 3-D viewing capabilities. There are obvious reasons for Amazon to be eying the category. The mobile phone industry is massive, with close [...]

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Expertise: Business Model Innovation, Disruptive Innovation | Comments (0)

Friday, June 13, 2014

No Innovation Is Immediately Profitable

The meeting was going swimmingly.  The team had spent the past two months formulating what it thought was a high-potential disruptive idea. Now it was asking the business unit’s top brass to invest a relatively modest sum to begin to commercialize the concept. Team members had researched the market thoroughly. They had made a compelling [...]

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Expertise: Disruptive Innovation, Portfolio Management, Risk Management | Comments (0)

Thursday, June 5, 2014

The Industries Apple Could Disrupt Next

After an unprecedented decade of growth, analysts wrote off 2013 as a year to forget for Apple. Most pundits agreed on what was wrong — a lack of breakthrough innovation since the passing of founder Steve Jobs. But in our view, Apple faces a deeper problem: the industries most susceptible to its unique disruptive formula are [...]

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Expertise: Business Model Innovation, Disruptive Innovation, Jobs-To-Be-Done, Portfolio Management | Comments (0)

Tuesday, June 3, 2014

What’s Holding Uber Back

As a consumer, I absolutely love Uber. The other week I was at a dinner in a relatively remote part of Singapore. Afterwards, the hotel concierge furiously worked three phones to get taxi cabs to appear for the 15 people who were waiting with growing impatience. I clicked three buttons, and my ride was there [...]

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Expertise: Disruptive Innovation | Comments (0)

Thursday, May 15, 2014

The Persuasive Pressure of Peer Rankings

Introducing a new product is essentially an exercise in persuading people to change their behavior. Many companies try to tackle this challenge by making the functional benefits of the new seem so much more compelling than the old. But this approach rarely works. After all, how many of us as children enjoyed eating our vegetables [...]

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Expertise: Disruptive Innovation, Jobs-To-Be-Done | Comments (0)

Tuesday, April 22, 2014

Why You Have to Generate Your Own Data

This is it. You’ve aligned calendars and will have all the right decision-makers in the room. It’s the moment when they either decide to give you resources to begin to turn your innovative idea into reality, or send you back to the drawing board. How will you make your most persuasive case? Inside most companies, [...]

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Expertise: Uncategorized | Comments (0)

Thursday, March 27, 2014

How Corporate Investors Can Improve Their Odds

When investing in new growth businesses, corporate leaders are commonly advised to behave more like venture capitalists. VCs, they’re told, take more of a long-term approach, have a greater degree of risk tolerance, and parcel out their funds in stages to mitigate risk. All of this is right, as far as it goes. But having [...]

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Expertise: Business Model Innovation, Portfolio Management | Comments (0)

Thursday, March 27, 2014

Perspectives on a day spent serving up ideas for system-wide innovation with local leaders

Most healthcare leaders know in their gut that the industry has to make a fundamental shift in the way care is paid for and delivered. But they worry – What’s will our business be like in the new future? How do we get there? What’s the path forward?  By creating a unique collaborative approach to [...]

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Expertise: Business Model Innovation, Disruptive Innovation, Jobs-To-Be-Done | Comments (0)

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About Innoblog

The INNOBLOG covers all aspects of innovation, from strategy to execution, in thought-provoking and insightful posts. Innoblog is a group forum to which many Innosight team members contribute. Outside contributions are welcome too. The blog is edited by Evan I. Schwartz, who also edits Strategy & Innovation.

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