Innosight Opens Business Design Lab with Launch of “How Will You Measure Your Life?”
Innosight opened the doors to our new Business Design Lab for its first public event this spring to celebrate cofounder Clay Christensen’s new book How Will You Measure Your Life?
Anchoring the firm’s recently renovated Lexington, MA headquarters, the 2,000-square-foot innovation space was designed by the award-winning architectural firm Sasaki Associates and is optimized for creative group thinking, innovation workshops, solutions discovery sessions, and public events. The space can be configured in 12 different ways through partitions and a set of seven large movable “placemakers” that double as erasable white boards. The lighting and sound systems also create dozens of possibilities that can be tailored to individual clients and workshops. Floor to ceiling windows flood the space with natural light and views of the leafy landscape.
To learn more about the Business Design Lab, contact Innosight.
For the book launch, Professor Christensen welcomed more than 100 business leaders and innovators for a signing and a talk. Addressing the audience, Christensen spoke about how professionals can use theories of innovation to make better decisions to achieve a more fulfilling career and personal life, as well as building strong cultures in both companies and families. “A good culture causes a company to be a self-managing organization,” he said. “This way, people know what they have to do in different situations.”
How Will You Measure Your Life? recently made the New York Times bestseller list and was hailed by Forbes as “one of the more surprisingly powerful books of personal philosophy of the 21st century.”
Download a free excerpt of How Will You Measure Your Life?
Cathy Olofson is Chief Marketing Officer at Innosight.